About FlexGenius: Leading Flexible Benefit Providers for Over 18 Years

Revolutionising employee benefits and boosting engagement

FlexGenius opened its doors for business in 2005 with the mantra to create a better working world. We remain as passionate today as we were back then and strive to constantly evolve our thinking and our products. As highly experienced flexible benefits providers, we're ever mindful that employees are your customers, and making them feel good about coming to work is what we're all about.

Flexible employee benefits providers with a proven track record

We have a wealth of experience. In fact, we’ve helped thousands of businesses over the years, across all sectors, deliver innovative benefits packages to their staff. With a retention rate of 95%, we have a very loyal customer base, ranging from SMEs to multi-national companies with 50 up to 10,000 employees.

FlexGenius (a trading division of Avantus Employee Benefits) operates from its headquarters in Guildford, Surrey. All elements of the business are in-house, creating a dynamic environment which can respond quickly to new ideas. Across all our teams, we foster a culture of creative and agile thinking and encourage all of our incredible and diverse staff to participate in our development.

The business, which remains privately owned, has benefited from consistent and profitable growth. We're now one of the leading flexible employee benefits providers in the UK. 

What makes us the employee benefits providers of choice?


FlexGenius has the benefit of next-generation, proprietary technology, which means we can be agile and flexible in our development, as well as enabling us to deliver a highly personalised solution. This, coupled with a constant review of the benefits marketplace, means we can deliver the best packages quickly and efficiently to help you increase employee engagement and experience.

Why choose FlexGenius?

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Leading innovation in smart benefits technology

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Exceptional support for every employee

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Elevate the employee experience with FlexGenius

Meet Avantus: the powerhouse behind FlexGenius

The focus of the group’s activities is innovative workplace solutions. In addition to the employee benefits proposition, we can deliver fully integrated HR management and administration systems.

Explore Avantus for More Insights
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What to expect from our employee benefits platform

Watch our explainer video to see the impact our flexible employee benefits platform can have on your business!