Small team, big reward: how Perfetti Van Melle’s UK team brings every benefit together with FlexGenius
Perfetti Van Melle
Perfetti Van Melle is one of the world’s largest confectionery manufacturers, the company behind Mentos, Chupa Chups and Fruit-tella, with products enjoyed in more than 150 countries. The UK team behind those famous brands is a small one: fewer than 60 people, supported by a compact HR function with big ambitions for reward.
Project
Bring an extensive but disjointed benefits offering together in one place, and build real awareness of total reward across the UK team.
Client
What we achieved
One home for every benefit, higher awareness and engagement, and a partnership now in its fourth year.
Project requirements
Perfetti Van Melle’s UK team had invested in an extensive benefits package. The problem was never the offering itself, but it wasn’t reaching people.
Annual leave was managed in a very basic way. The benefits suite was extensive but confusing and disjointed, spread across different providers and processes.
Employees couldn’t easily see the full value of what was on offer, so total reward was harder to understand than it should have been.
For Emma Locke, HR Manager UK, three things mattered:
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Transparency and fairness: better management and visibility of annual leave and the benefits suite, and a clearer picture of total reward
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Wellbeing: taking the stress out of complexity while offering fit-for-purpose support for mental health and wellbeing
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Employer brand: staying competitive and attractive as a small UK employer in the market for talent
FlexGenius has enabled us as a small HR function to bring all the benefits and wonderful offering to employees in one place. We are proud to be able to provide such extensive support when we know this help can impact people so positively.
– Emma Locke, HR Manager UK at Perfetti Van Melle
The solution: one place for every benefit
Four years on from launch, FlexGenius is the single place Perfetti Van Melle’s UK team go for their benefits. As Emma puts it, the platform has delivered everything she set out to achieve, “and more, in that people use it”.
It brought a wide-ranging offering together in one place:
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Health and wellbeing: private medical insurance, a health cash plan, dental cover, health screening, an external EAP, menopause support, bereavement and probate support, WeCare and Second Opinion services, YorkTest health testing, and serious condition support
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Financial protection: life assurance, group income protection, travel insurance, gadget insurance, RAC breakdown cover and pensions
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Lifestyle and savings: cycle to work, Techscheme, gym membership discounts, a benefits hub with retail discounts, and payroll giving
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Total reward statements: a clear picture of the full value of working at Perfetti Van Melle, and one of Emma’s favourite features. “A great selling point” when attracting new talent
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A better way to manage annual leave: the platform replaced a very basic annual leave process, and annual leave purchase now gives employees real flexibility over their time off
Results: a benefits offering people use
Awareness and engagement are up, and the team can see employees reaching the right benefits at the moments they need them. The most popular choices tell their own story: travel insurance, cycle to work, private medical insurance and the health cash plan.
The feedback says it best:
“People love it,” Emma told us. “People who come from other organisations are really blown away by what we offer as such a small employer in the UK.”
Key takeaways
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An extensive benefits offering only delivers value when people can see it. One central platform for all employee benefits changed how the company’s investment landed
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Total reward statements are a recruitment tool, not just an admin exercise
- Wellbeing support works hardest when it’s easy to find at the moment it’s needed
If any of this sounds familiar, we'd love to help.
Whether you're starting with a benefits offering that isn't reaching people, or looking to bring everything together in one place, our team will take the time to understand what you need before recommending anything.
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