How Right Formula unified their employee benefits and reduced HR queries with FlexGenius

PROJECT

Right Formula wanted a simple way to showcase, explain and scale its employee benefits. Historically, benefits information was hard to capture and even harder for employees to find, which impeded awareness and uptake.

CLIENT

Right Formula (UK)

WHAT WE ACHIEVED

Clearer benefits, stronger usage signals, and less system friction

The solution: a single source of truth, built for real-world adoption

Right Formula worked with Avantus to implement FlexGenius - a one-stop hub employees could trust.

1. Information architecture that matches how employees think

   Right Formula’s benefits were organised into clear categories, with policies and guidance for each area. This made the platform useful even for benefits that are not a “click through” enrolment, such as holiday purchase.

2. Clear guidance that reduces follow-up queries
   For frequently asked benefits questions, Right Formula now has a single platform to send employees to find the answers they need, which reduces back-and-forth and keeps information consistent. This was particularly valuable for benefits such as private medical cover.
   
   
3. A branded, bespoke experience that builds credibility
   The platform was branded to feel like Right Formula’s system – not generic software. This helped create confidence, especially at launch and in onboarding. Hughes said:
   
   “We’ve had really positive feedback [about] how bespoke the site is and how on brand it is”
   
   

4. Launch support, training, and enablement

   We supported Right Formula throughout the launch period, with practical guidance on what needed to be done and when. We delivered webinars that helped Right Formula roll out the system with confidence, while internal knowledge was still developing. Hughes told us:

   “They’ve consistently gone above and beyond, guiding us through every stage of the process. The support was second to none… they couldn’t do enough to help. The webinars really took the pressure off us”

Results: clearer benefits, stronger usage signals, and less HR friction

Right Formula saw early outcomes that matter to HR leaders: a better employee experience, less repeat admin, and greater awareness of the value of the company’s benefits offering.

What improved:

• Benefits visibility: employees can see “everything that’s relevant” in one place•Reduced repeat questions: fewer queries on key benefits as information became clearer and centralised

• Better new joiner experience: onboarding conversations became richer and more purposeful, using the platform as an information hub

• EAP usage: Right Formula data indicates the employee assistance programme (EAP) is now being used more

• Employee referrals: uplift in usage of the employee referrals program across the organisation

• Holiday purchase: using the FlexGenius platform allowed Right Formula to introduce new benefits, such as holiday purchase